When you know, you knew
Audience analysis is relatively new term for me, but a very old practice. We learned it in 4-H as we prepared speeches and demonstrations. In high-school I encountered it in my studies of rhetoric. In college it was covered in introduction to communication, and practiced in every class that required a paper or presentation. In seminary it was part of preaching class, and an important part of every writing assignment. When I went into ministry, I had to do audience analysis every single week as I prepared to speak, or teach, or write. I had to research audiences in churches I had never been to before, in states I have never set foot in. It was not easy to find what I need for small congregations in little places that barely featured on the map. Still, it had to be done. True, I was typically presenting a message I had mastered, and the content didn’t really change; but the way I presented it did. I had to use references they were relevant, and language that would connect. I ...